Beginner's guide to domain authority

I had been so focused on planting new trees, I forgot I needed to water the lawn. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. When considering marketing automation, keep in mind you want a …

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Why has keyword research been so popular?

Now when you know about the keywords that your audience is using to get to your site, it is time to start producing content based on these keywords. That's a very rudimentary example of a resources article, but it works. Many a pr freelancer will specialise in strategic communications spanning …

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Update your link exchanges on a regular basis

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. New backlinks will be the new bane to your site after you have eliminated all those annoying old spammy backlinks, which …

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