Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty. For …

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Most dynamic websites today are running some sort of content management system (CMS). Tutorials and top-ten list articles are a couple of good …

Good hosts have checks in place to handle this situation. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with …

Figure out what your competitors are doing. Monitor their SERPs over the next several days, weeks, and months. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. When …