Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty. For …

So what value is a great user experience? The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike …

The destination address remains hidden in the text flow. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. TLDs that do not have a sponsor operate under policies defined by ICANN. I'm …

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can 'satisfy' and the better chance you can rank higher in the long run. Search engines work through user queries, and the results are provided based on relevancy and quality to …

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. One involves showing consumers the negative consequences of failing to buy a particular brand …

Good hosts have checks in place to handle this situation. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with …

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. The top part of the code is mostly HTML …