Make the most of SEO by understanding SEM in your marketing strategy

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Link reclamation …

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How to survive your first encounter with SERPs

When you see someone offering an SEO product or service, you should be able to better understand if you need it after reading this. The size and power of mega-retailers mean manufacturers and suppliers haveno choice but to follow their dictates. This was followed by another adjustment of this update …

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Headings and Google algorithms

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." One of the most time-consuming parts about link-building …

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How to deal with web crawlers

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Most dynamic websites today are running some sort of content management system (CMS). Tutorials and top-ten list articles are a couple of good …

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How we improved our walled garden sites in on week

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. By using Google Webmaster Tools …

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What are the advantages of organic links on today's web?

Like every big task, this one begins with research, too. Always think about storytelling. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. I could invest in …

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