Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." One of the most time-consuming parts about link-building …

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Most dynamic websites today are running some sort of content management system (CMS). Tutorials and top-ten list articles are a couple of good …

The destination address remains hidden in the text flow. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. TLDs that do not have a sponsor operate under policies defined by ICANN. I'm …

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. These links help Google and other search engines determine your relative importance and to order search results using these metrics …

Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Ask your designer about …

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can 'satisfy' and the better chance you can rank higher in the long run. Search engines work through user queries, and the results are provided based on relevancy and quality to …

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. One involves showing consumers the negative consequences of failing to buy a particular brand …

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. By using Google Webmaster Tools …

Like every big task, this one begins with research, too. Always think about storytelling. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. I could invest in …

Good hosts have checks in place to handle this situation. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with …

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. Based on the marketing objectives and target market, the team develops marketing strategies. There are two …

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. The top part of the code is mostly HTML …

Figure out what your competitors are doing. Monitor their SERPs over the next several days, weeks, and months. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. When …