Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty. For …

So what value is a great user experience? The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike …

Unfortunately, there's no shortcut for this. Include metadata, information about the content of your pages, via the keywords and description fields in the CMS. You have to decide whether you can improve or remove your old or outdated content. Have you seen these wonderful large rocking horses ? We all shop …

Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Link reclamation …

When you see someone offering an SEO product or service, you should be able to better understand if you need it after reading this. The size and power of mega-retailers mean manufacturers and suppliers haveno choice but to follow their dictates. This was followed by another adjustment of this update …

In addition to getting votes from high PR sites, it may also be of benefit if those links are coming from authority sites in your field or website niche. Research indicates the opposite. But there's an obvious problem: it's a gamble. No matter how much thought you put into it …

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Links are integral for connecting each piece of content, ultimately leading to a potential sale. Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. I'm on the …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." One of the most time-consuming parts about link-building …

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Most dynamic websites today are running some sort of content management system (CMS). Tutorials and top-ten list articles are a couple of good …

The destination address remains hidden in the text flow. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. TLDs that do not have a sponsor operate under policies defined by ICANN. I'm …

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. These links help Google and other search engines determine your relative importance and to order search results using these metrics …

Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Ask your designer about …

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can 'satisfy' and the better chance you can rank higher in the long run. Search engines work through user queries, and the results are provided based on relevancy and quality to …

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. One involves showing consumers the negative consequences of failing to buy a particular brand …

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. By using Google Webmaster Tools …

Like every big task, this one begins with research, too. Always think about storytelling. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. I could invest in …

Good hosts have checks in place to handle this situation. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with …

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. Based on the marketing objectives and target market, the team develops marketing strategies. There are two …

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. The top part of the code is mostly HTML …

Figure out what your competitors are doing. Monitor their SERPs over the next several days, weeks, and months. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. When …