Create a search marketing strategy based on domain authority

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Links are integral for connecting each piece of content, ultimately leading to a potential sale. Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. I'm on the …

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Headings and Google algorithms

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." One of the most time-consuming parts about link-building …

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How to deal with web crawlers

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Most dynamic websites today are running some sort of content management system (CMS). Tutorials and top-ten list articles are a couple of good …

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Why comment spam matters

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. These links help Google and other search engines determine your relative importance and to order search results using these metrics …

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Actionable tips on scraping and Pinterest

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. One involves showing consumers the negative consequences of failing to buy a particular brand …

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How we improved our walled garden sites in on week

Most marketers today employ SEM (PPC) and do not know all of the technical details of SEO. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. By using Google Webmaster Tools …

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What are the advantages of organic links on today's web?

Like every big task, this one begins with research, too. Always think about storytelling. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. I could invest in …

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How to survive your first encounter with text links

Good hosts have checks in place to handle this situation. Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with …

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Links are forever

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. The top part of the code is mostly HTML …

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What are the advantages of googlebot crawlers on today's web?

Figure out what your competitors are doing. Monitor their SERPs over the next several days, weeks, and months. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. When …

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